We keep hearing it – INA KENT bag wearers tend to spot each other. A quick glance on the street, a brief moment of checking, a kind of unspoken understanding … that small “you too” that lands before you even put it into words.
“Connecting People” – not the first thing that comes to mind when you think of bags. They’re meant to carry things, not connections. And still – every now and then, in the quiet choreography of daily life, they seem to do exactly that.
In our campaign Connecting People, that moment gets taken a bit more literally. Luca Bonamore, Rebecca Horner and Alba Jona quite literally get tangled up – with each other, and with their bags.
Which might also explain something else: this whole hard-to-name, slightly intangible thing – this “it’s there before you can call it anything” – doesn’t just happen between people. It shows up in the material, too. In how we think about surfaces: not fixed, not fully decided, but a little in flux, reacting, shifting ... doing their own thing, really.
Reason enough to give one of our more nuanced shades “two-tone deep sea emerald” a proper run across a range of favourites, from very big to very small. More reasons, then, to turn your head on the street.